Newground Welcomes Louise Alexander

Newground is delighted to announce that Louise Alexander has joined our team as an Associate Planner. With a strong foundation in financial planning and a rich professional background, Louise will play a pivotal role in enhancing the service we provide clients.

Louise brings a unique and diverse skill set to Newground. As a CFP® certificant, she has demonstrated expertise across all seven areas of financial planning, has supported lead advisors in developing comprehensive strategies for individuals, families, and corporate clients. Most recently, she served as an Associate Financial Planner at a Florida advisor, where she helped refine best practices, optimize fee structures, and improve service offerings.

Her knowledge of financial markets is complemented by years of investing and trading experience, giving her valuable insight into financial planning and investment strategy. Prior to entering the profession, Louise built and managed a successful real estate investment business where she oversaw acquisitions, renovations, and financial operations for a multi-property portfolio.

Beyond finance, Louise’s career path has been extraordinary. A former professional violinist, she performed with the Indianapolis Symphony Orchestra and international ensembles in both Canada and Spain, gaining a deep appreciation for discipline, collaboration, and excellence. These qualities now inform her approach to financial planning – balancing structure and creativity to craft strategies that align financial goals with life aspirations.

At Newground, Louise will work alongside the team in providing a comprehensive suite of financial planning and responsible investment services. Her analytical skills, attention to detail, and passion for aligning capital with values make her a perfect fit for our mission-driven approach.

Please join us in welcoming Louise to the Newground team!