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about us

Financial Expertise With Heart

Experienced financial professionals with a passion for people, planet & profit.

When investment is done with a social heart, there is almost nothing it cannot take care of, whether people or the planet. That’s why I founded Newground – to bring integrity to the relationship between money and a client’s values or mission in the world.

– Bruce Herbert, AIF


Our Story

A pioneer in responsible investment, Newground is poised for its second quarter century of dynamic service to clients and the common good.



Long before trillions of dollars were invested in ESG* strategies, Newground was an industry leader in its exclusive focus on environmental and social impact investing. 

We were an early proponent of financial advisors serving as legal, fee-only investment fiduciaries rather than as commission-driven brokers. Newground was also among the first investment advisors to practice active shareholder engagement, and we continue to be leaders in this important arena – seeking to transform corporate behavior for the benefit of people, planet, and the common good. 

In 2012 Newground became the first Social Purpose Corporation (SPC), changing its corporate charter to codify commitments to environmental sustainability, workers, the community, and society at large. As the first SPC, Newground has helped demonstrate that social and environmental responsibility are not only compatible with a business’ financial success, they necessarily lead to more resilient, accountable, and profitable companies overall. 

In 2019 Newground celebrated its first quarter-century, and is now the oldest independent Registered Investment Advisor (RIA) to have had an exclusive focus on responsible investing since inception. 

But in many ways our story is just beginning...

Now, with the scale and the experience to exercise even more influence, we look forward to the path ahead and to serving you, our clients, as we reach toward your most important financial goals while reflecting your values and sense of purpose in the world.

* ESG = Environmental, Social & Governance factors; as-of latest US|SIF Trends report, more than $12 trillion was invested using ESG strategies in the United States alone.

25 Years of Newground

Reflections from Newground’s 25th anniversary celebration.

 25th Anniversary Celebration

Our Values

We connect your wealth with your values to generate beneficial social, financial, and environmental outcomes.

Newground's mission is to harness the power of business for good – in service to our clients’ long-term financial needs as well as to the human yearning for strong and resilient communities, a healthy environment, and a robust, sustainable, and locally-determined economy.


The spirit of the following Robert Kennedy quote epitomizes our approach to business, investing, and the world of money:

"The gross national product includes air pollution, advertising for cigarettes, and ambulances to clear our highways of carnage. It counts locks for our doors, and jails for the people who break them.

"The gross national product includes the destruction of the redwoods and the death of Lake Superior. It grows with the production of napalm and missiles with nuclear warheads...

"And if the gross national product includes all this, there is much that it does not comprehend. It does not allow for the health of our families, the quality of their education, or the joy of their play. It is indifferent to the decency of our factories and the safety of streets alike. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials...

"The gross national product measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to country. It measures everything, in short, except that which makes life worthwhile; and it can tell us everything about America – except whether we are proud to be Americans."

   – Robert F. Kennedy (1968)

Our Community

Newground is deeply connected to our community and committed to a world that works for all.



While we invest money for a range of endowments and foundations, our community involvement takes many other forms – from donations and volunteering, to having offered our meeting space countless times over the years for use by nonprofit groups for major donor thank-yous, board or trustee meetings, and other events that help propel an institution's mission. 

One example of our service to the common good is Newground's efforts to support and serve thought-leaders, writers & speakers, those who lead organizations, and change-makers at the forefront of progress. Our sense is, if through financial planning and sound investment we can reduce their stress and worry about their own financial futures, then more of their brainpower is available for the transformative work that benefits us all. 

See below for a sampling of the nearly 150 entities & organizations Newground has supported through the years.




View Full List


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